Official site of the Indianapolis Convention & Visitors Association
Big Red Arrow Points the Way
This has been a remarkable year in Indianapolis. In a
city more known for basketball and auto racing than arts and culture,
Indianapolis has experienced a cultural renaissance. In what might be the nation’s first all-out effort to
blend sporting and cultural events into a single community identity,
Indianapolis has been hosting a cultural coming-out party throughout 2005 to
celebrate a more than $360 million investment in the city’s cultural offerings
that have come to fruition in 2005.
Opening in 2005 were major expansions at the Indianapolis
Museum of Art and the Eiteljorg Museum of American Indians and Western Art, the
world’s first totally submerged dolphin viewing experience at the Indianapolis
Zoo, the new ARTSPARK at the Indianapolis Art Center and the new Herron School
of Art and Design.
In addition, several blockbuster exhibits that are still
going on include The Lord of the Rings Motion Picture Trilogy – The Exhibition
at the Indiana State Museum, the International Arts & Crafts exhibition at
the Indianapolis Museum of Art and the Norman Rockwell exhibition at The
Children’s Museum of Indianapolis.
Many cities would envy any one of these expansions or
exhibitions, let alone all of them in one year.
To make sure no one can miss these happenings – being
celebrated collectively as Indianapolis 2005 – the city adopted a Big Red Arrow
to point them out. Ten feet high, 18 feet long, eight feet wide and weighing in
at about a third of a ton, the Big Red Arrow has served as a mobile marketing
icon at each point of cultural and community convergence in 2005.




